Tuesday, September 14, 2010

Social Media consultants

Go ahead and roll your eyes if you have sat in this meeting already:
Extra points if you remember sitting in this exact meeting, but about SEO instead of social media.

Do you ever wonder what gives these people the right to call themselves experts? WTF is a SEO expert? Is it a guy with 20 years of experience in SEO? Did this field exist 20 years ago? 10? 5? Under that standard, should I call myself a Caffeination Expert?

Is there some enterprising dumbass out there selling other dumbasses a certification test that lets them use the SEO expert title just for passing a test? Is there such a thing for social media too?