SEO instead of social media.
Do you ever wonder what gives these people the right to call themselves experts? WTF is a SEO expert? Is it a guy with 20 years of experience in SEO? Did this field exist 20 years ago? 10? 5? Under that standard, should I call myself a Caffeination Expert?
Is there some enterprising dumbass out there selling other dumbasses a certification test that lets them use the SEO expert title just for passing a test? Is there such a thing for social media too?