This is an upcoming product that is trying to exist parallel to the Amazon Kindle, but without trying to make itself too big a target for Amazon to crush it. The device doesn’t have a name yet, and so far it looks promising:

• It’s as big as a sheet of paper


• Battery time measured in days, not hours


• Touch sensitive screen


• Open formats


• Very thin and light


• Sturdy screen

If they can pull it off, it will bring competition to the Kindle, even if only in mindshare, which is always a good thing for us consumers.