From Sunday At Borders : I don't understand why everyone is in shock about the news that Borders went bankrupt. I knew they were screwed the last time I set foot on one of their stores more than a couple of years ago: I was in a mall with Ivette killing time between appointments, and I had my Kindle . We were browsing the new arrivals section and noticed that one of my favorite authors had a new book out. I immediately opened the Kindle, downloaded the free preview for the book and left the store for the Starbucks elsewhere in the mall. Borders lost the sale, Starbucks at least sold two drinks out of this one. Now I wouldn't even need to have the Kindle, I could just open the Kindle app from my phone and do the exact same thing. How the hell can brick and mortar compete against a digital product that is a 1:1 equivalent? I am not talking about art books, or relics/collectables/etc, I am talking about mass produced hardcovers and paperbacks that have zero physical value ...
Because a waste is a terrible thing to mind.