Yes, it misses the mark, but it is still going to make Apple boatloads of cash, and this is without even trying hard at it. I currently own two of the first generation AppleTVs, and both have been sitting idle for months. Why? We kept losing the remotes, that's $29 each and Apple did not allow an easy way to program any remote to use the AppleTV until we were fedup about it. Aaccording to my other blog, we had the two AppleTVs since February 2008, and the "new" feature to program remotes did not arrive until the 2.3 upgrade in October 2008. We probably bought four of those remotes in that period of time. Re-coding content sucks. Even with a hardware encoder dongle, which only worked in the Mac, it still meant that using the AppleTV involved a time tax for the conversion. The "hacks" available to add functionality to the AppleTV were not very consistent, so I always ended up resetting them to the official firmware. This is not Apple's fault, and sure as h...
Because a waste is a terrible thing to mind.