Go ahead and roll your eyes if you have sat in this meeting already: Extra points if you remember sitting in this exact meeting, but about SEO instead of social media . Do you ever wonder what gives these people the right to call themselves experts? WTF is a SEO expert? Is it a guy with 20 years of experience in SEO? Did this field exist 20 years ago? 10? 5? Under that standard, should I call myself a Caffeination Expert? Is there some enterprising dumbass out there selling other dumbasses a certification test that lets them use the SEO expert title just for passing a test? Is there such a thing for social media too? Related articles by Zemanta SEO & Integration With Social Media (webguild.org) Optimize Your Social Media and Make Your SEO More Social (harpsocial.com)
Because a waste is a terrible thing to mind.