Image via Wikipedia HTTPS is more secure, so why isn't the Web using it? Easy: SSL certificates cost money. Free SSL certificates usually trigger a browser warning that 99% of the people won't understand. There are ways around this, of course, but there is no way for a brand new retail channel machine to accept one of these certificates with 100% reliability. Not all hosts support it. Not all hosts need it. A little more detail: SSL certificates cost money The cheapest Verisign certificate I could find (at their site) in 30 seconds is $399. I found one at Thawte for $149, but I am 99.99% sure the two products are not equivalent. I don't sell certificates at http://gopedro.net anymore, but it looks like I was selling these Thawte certificates for $45 for the first year, and yes, that includes a hefty markup. Basically these certificates are a license to print money, they cost whatever the market will bear. Worse, if you take two of these certificates at the sam...
Because a waste is a terrible thing to mind.