Tuesday, October 12, 2010

BBC News - Gap scraps new logo after online outcry

From: BBC News - Gap scraps new logo after online outcry

Old logo:

_49465400_gap

New logo:

_49465924_gap

Oopsie.

What I love about this is the millions that some asshole at GAP spent talking to consultants and PR agencies to come up with a new logo, market research, customer opinion clinics, etc. All that money pretty much goes away.

Even better: Gap telling their customers that they are listening to them and giving them what they want. Which is exactly what they had before this mess started. HEY GAP LISTENS TO CUSTOMERS OMG!!111!!

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