Macmillan CEO John Sargent claims Amazon will make more money under the new deal, receiving 30 percent of the price of each book sold. If Macmillan is right, and people are willing to pay physical-book prices for digital books, both Macmillan and Amazon stand to make more money, by pocketing the digital-distribution surplus.

Macmillan’s Amazon Beatdown Proves Content Is King | Epicenter | Wired.com

Oh, I am going to love to see this one play out. I can assure you there isn’t a single eBook purchaser out there that is going to willingly agree that eBooks should cost the same as their physical counterpart. The only reason we are going to pay that price for the book is because you are forcing us to, not because we want to.

It all comes down to greed. Nothing more, nothing less. Just greed.