This is a mini-HDMI cable, which is how you connect newer Sony cameras like my DSC-HX9v to HDTVs. Sony wants $44.95 for the 9' version of this cable, and Amazon was too happy to sell it to me for $6.85. And the damn thing worked perfectly.
Sure, it is only 6.5' instead of 9', but for that price drop, who cares? The cable is extremely solid, it looks like a really expensive cable with Amazon labels glued to it.