This is an upcoming product that is trying to exist parallel to the Amazon Kindle, but without trying to make itself too big a target for Amazon to crush it. The device doesn’t have a name yet, and so far it looks promising: It’s as big as a sheet of paper Battery time measured in days, not hours Touch sensitive screen Open formats Very thin and light Sturdy screen If they can pull it off, it will bring competition to the Kindle, even if only in mindshare, which is always a good thing for us consumers.